In its never-ending search for recyclable ideas with pre-existing brand recognition, however marginal it might be, Hollywood has finally arrived upon The Brave Little Toaster. Presumably while cleaning out its garage.
Originally published by author Thomas M Disch as a children’s series of books starting in 1980, The Brave Little Toaster follows a fivesome of furnishings — a toaster, a lamp, an electric blanket, a radio and a vacuum cleaner — as they attempt to track down their absent owner.
Previously adapted for film by Hyperion Pictures and The Kushner-Locke Company, and distributed by Disney (who had once sought the rights to their first CG animation), The Brave Little Toaster was afforded only a limited theatrical before finally landing on home video a couple of years later, where it has become something of a cult-classic.
Now owned by Waterman Entertainment, the franchise is due a new lease of life as a CGI/live action hybrid. As you might expect, the cast will likely have to be updated, with The Wrap reporting that an iPhone may be involved in some capacity.
There’s no word as yet on a perspective release date, but we’ll keep you informed as this one develops.
In the meantime, what do you make of this news? Is The Brave Little Toaster out-dated, outmoded and old-fashioned, or is it worthy of an extended warranty?