In a sign of the times, Twitter has released a list of this year’s top ten trending subjects (Thanks to /Film for the heads up). There’s some interesting reveals here, alongside more predictable topics (Justin Bieber’s tragic number one position in the People section speaks volumes about the largest demographic to use the site).
The Film section almost mirrors a top ten box office list of the year, with one exception. Scott Pilgrim vs. the World (No. 3) only managed to gross a little over its estimated $60 million budget at the domestic box office ($31,494,270).
Maybe massive exposure on Twitter isn’t enough to guarantee box office success as yet, but the grassroots approach Pilgrim’s director Edgar Wright adopted to spread the word and keep his fervent fanbase in the loop, could only have been achieved by social networking of this kind.
One thing can be certain from the Film list though. The Last Airbender’s inclusion in 6th place isn’t due to cinemagoers raving about their experience after seeing the film.