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Continuing it’s “really quite chuffing awesome marketing campaign” –Ross Jones-Morris, HeyUGuys, Warner Bros have now added a new billboard to its roster. However, it’s not just any billboard. Whilst cinematic second-coming Christopher Nolan has proven thankfully resistant to the questionable charms of 3D film-making the same cannot now be said of the people promoting the [...]
OK, the headline may seem a little over the top, and yes, we have heard this argument many, many times. Unfortunately, however, the necessary people are not listening. This is not an article merely rehashing the same outrage at the number of sequels on cinema screens this year, it is an exploration of why this [...]
The 2012 European Football Championship (Euros 2012) starts today and here is he first piece of movie marketing to pay reference to it. On Monday, England play France and to mark the occasion, Ted has sent a message to the French team which I think you may like! No doubt the French Universal Pictures’ marketing [...]
Well this has made my afternoon! I just got an email from the people who can make things happen at Universal Studios – the design team. They told me that something funny seemed to be happening on YouTube and that Despicable Me has taken over?! Intrigued, I clicked the link (click the Minion image to [...]
With the UK premiere of Edgar Wright’s Scott Pilgrim Vs. The World tonight there’s never been a better time to delve deeper into this film, and there’s a nice behind the scenes video which has just been released. Focusing on the sound design this video from Soundworks Collection (via Collider) intersperses the widely seen trailer [...]
We’re trying out a new format for our Scott Pilgrim review. In honour of most of the characters in the film going head-to-head, toe-to-toe, mano-a-mano, we’re having a bit of a review battle. In the red corner, we have self-confessed Scott Pilgrim-fanatic, Ben Mortimer, a man who has read the comics (several times), and who [...]
The Edgar Wright directed adaptation of the Scott Pilgrim Vs. The World graphic novel series hits theatres this week, to a huge wave of anticipation from the Internet movie community. The comic series in question has achieved huge cult acclaim, as has helmer Wright thanks to his work with Shaun of the Dead and Hot Fuzz. When [...]
The big news this week has revolved around JJ Abram’s next project, and the rumours and half truths surrounding it. Did he just direct the teaser, is he directing the full film? Is it a Cloverfield sequel or prequel? Right now we have as many questions as answers, but we do know that JJ Abrams [...]
Robert Downey Jr has had a very up and down (and up again) career, and whilst he has been hugely popular with a large set of fans for the duration, his fall from grace meant that he wasn’t a big box office draw for most of it. This has changed in the last couple of [...]
Iron Man 2 is already on release around the world, and this weekend opens domestically. It has already passed the $100M mark before it even hits screens in the US. Arguably the most highly anticipated movie of the year, it could quite conceivably turn out to be the highest grossing, and has already enjoyed a [...]
CHUD are reporting today (right HERE) that Marvel and Disney are developing an idea to put together a series of budget range movies based on some of the more obscure superheroes from the Marvelverse. With Iron Man 2 set to score big at the box office, and this year’s news dominated by reports on the casting [...]
Well, the final weekend numbers came in, and it seems Kick-Ass DID win the weekend box office after all. But only by the slimmest of margins, and over a movie entering its fourth week of release. So why has one of the first ‘highly anticipated’ movies of the year had such a weak showing in [...]
With a deftness of touch much akin to a US government committee on WMDs, the Universal Pictures marketing department set out to convince us that Green Zone was essentially Bourne 4. Much like the controversial reports regarding the existence of Weapons of Mass Destruction however, there were those that wanted to believe, those that did believe and [...]
I bought my ticket for Avatar at the IMAX last week. I got an E-mail from BFI announcing they were on sale. I rushed to my computer, and inevitably the website was struggling to cope with the sheer volumes of people trying to buy tickets. After fifteen minutes of refresh, refresh, refresh (not bad) I managed [...]