Last week saw a rumour spreading regarding the casting of the lead in Sony’s Spider-Man reboot. Apparently OK, along with a couple of tabloids picked up on a story that High School Musical’s Zach Efron was signing to play Peter Parker for $9m. I don’t want to go too much into this specific story, Ben Mortimer’s [...]
The Avatar Effect in 2010
January 9, 2010 By 4 Comments
Avatar has just a become the second highest grossing movie of all time. It’s inevitable it will break Titanic’s record, becoming the highest grossing movie of all time, and will have done so in an astonishingly short period. James Cameron’s movie has united almost the entire industry in praise, with scores of positive reviews. Historically, the [...]




