The Avatar Effect in 2010

Avatar has just a become the second highest grossing movie of all time. It’s inevitable it will break Titanic’s record, becoming the highest grossing movie of all time, and will have done so in an astonishingly short period. James Cameron’s movie has united almost the entire industry in praise, with scores of positive reviews. Historically, the [...]

2009 – The Year Good Filmmaking Died?

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A week ago, The Twilight Saga: New Moon opened in theatres all over the world. Based on the best selling book of the same name, and sequel to a popular and lucrative first movie, it was always going to open big. What in fact happened, was that it registered the third highest US movie opening [...]