This new trailer for the latest slice of Robert Rodriguez’s kid sized espionage saga shows off the usual eye-melting visual flourishes and while the sight of Jessica Alba kicking all kinds of henchman arse is sure to appeal to many the true value of this video is to explain exactly how the Aroma-Scope will work.
 
If you were around in the 80s you may remember playground fights over the latest Scratch ‘n’ Sniff stickers which would produce a flavoured pungence when you scraped your fingernail over it. Aroma-Scope works in the same way. You’ll get a card when you buy your ticket and various on-screen prompts will tell you which smell to inhale. It looks nuts, and I can see it going down very well in cinemas, as long as the scenes involving the dog (voiced by Ricky Gervais) don’t involve a prompt.
 
Spy Kids: All the Time in the World is directed by Robert Rodriguez and stars Jessica Alba, Joel McHale , Jeremy Piven, Ricky Gervais, Alexa Vega, Daryl Sabara, Rowan Blanchard, Mason Cook, Danny Trejo, Antonio Banderas and is set for release in the US and UK 19th August.

Here’s your trailer,

If HD is your thing then Yahoo can satisfy.

This is something that I’m pretty sure we won’t get to see in the UK but if you’re in the US, you should definitely give it a go!

Dimension Films have just sent over new information along with five new posters from their movie, Spy Kids: All the Time in the World in 4d with ‘Aromascope’.

What the heck is that I hear you cry?! Well, it would appear to be smellovision! I’ll let the official press release do the talking below the images but essentially it’s a new way to watch a movie where the smells from the film come out into the theatre! Nuts eh!

Spy Kids: All the Time in the World is directed by Robert Rodriguez and stars Jessica Alba, Joel McHale , Jeremy Piven,  Ricky Gervais, Alexa Vega, Daryl Sabara,  Rowan Blanchard, Mason Cook, Danny Trejo,  Antonio Banderas and is set for release in the US and UK 19th August.

Synopsis: On the surface, Marissa Cortez Wilson (Jessica Alba) has it all…married to a famous spy hunting television reporter, a new baby and intelligent twin step kids. But in reality, trying to mother Rebecca (Rowan Blanchard) and Cecil (Mason Cook), who clearly don’t want her around, is her toughest challenge yet. Also, her husband, Wilbur (Joel McHale), wouldn’t know a spyif he lived with one which is exactly the case – Marissa’s a retired secret agent.

Marissa’s world is turned upside down when the maniacal Timekeeper (Jeremy Piven) threatens to take over the planet and she’s called back into action by the head of OSS, home of the greatest spies and where the now-defunct Spy Kids division was created. With Armageddon quickly approaching, Rebecca and Cecil are thrust into action when they learn their boring stepmom was once a top agent and now the world’s most competitive ten year olds are forced to put their bickering aside and rely on their wits. With a little help from a couple of very familiar Spy Kids, Carmen (Alexa Vega) and Juni Cortez (Daryl Sabara), and some mind-blowing gadgets, they just may be able to save the world and possibly bring their family together while they’re at it.

Check out the images below and scroll down further to view more information about Aromascope that will be used on Spy Kids: All the Time in the World in 4d.

SPY KIDS: ALL THE TIME IN THE WORLD GOES 4D WITH AROMASCOPE

DIMENSION FILMS TAKES MOVIEGOERS TO A WHOLE NEW DIMENSION

New York, NY, June 24, 2011 – Dimension Films announced today that SPY KIDS: ALL THE TIME IN THE WORLD is taking moviegoers to a whole new dimension in 4D with Aromascope.

Cutting edge filmmaker and director of the highly popular SPY KIDS franchise, Robert Rodriguez, was one of the first to re-introduce audiences to 3D since its inception in the 1950s.  After many years away from the cultural mindset Rodriguez brought back a whole new wave and rebirth of 3D into mainstream cinema in 2003 with SPY KIDS 3-D: GAME OVER.   The film impressed and entertained audiences and went on to gross close to $200 million.

This innovative and celebrated franchise will now be the first to introduce audiences to the new adventure of 4D where they will have 8 special opportunities throughout the movie to access the action interactively through smell.  The introduction of scent in the movie going experience adds to the outrageous fun by enhancing the action, adventure and comedy to take you where no film has gone before.

With each individual admission ticket, kids and parents will also receive an Aromascope card that is free of charge with easy to read numbers outlined.  As the numbers flash on the movie screen the audience will rub the corresponding number on their card.  When each of the 8 aromas are unleashed you will get to experience a special moment in the film and be transported into scenes in the family adventure film.  This fun added attraction takes the audience beyond sight and sound and into a symphony of scents as the movie is coming to life.

“Families are going to love the interactivity of this new addition to the movie going experience.   And best of all, you won’t have to pay extra for 4D Aromascope, which will be provided to every theater whether it be 2D or 3D,” said Robert Rodriguez.

4 times the gadgets, 4 times the adventure and 4 times the dimension.  Audiences can get a whiff of the bigger, better experience on August 19th when SPY KIDS: ALL THE TIME IN THE WORLD IN 4D opens in theaters nationwide.

If you missed the trailer that we put up a week ago, have a little watch here but not before scrolling down and having a look at the first poster poster for the Robert Rodriguez directed fourth instalment of the Spy Kids franchise this time called Spy Kids: All the Time in the World in 4D.

The movie stars Jessica Alba, Joel McHale, Jeremy Piven,  Ricky Gervais, Alexa Vega, Daryl Sabara,  Rowan Blanchard, Mason Cook, Danny Trejo,  Antonio Banderas and is set for release in the US and UK 19th August.

Synopsis: On the surface, Marissa Cortez Wilson (Jessica Alba) has it all…married to a famous spy hunting television reporter, a new baby and intelligent twin step kids. But in reality, trying to mother Rebecca (Rowan Blanchard) and Cecil (Mason Cook), who clearly don’t want her around, is her toughest challenge yet. Also, her husband, Wilbur (Joel McHale), wouldn’t know a spyif he lived with one which is exactly the case – Marissa’s a retired secret agent.

Marissa’s world is turned upside down when the maniacal Timekeeper (Jeremy Piven) threatens to take over the planet and she’s called back into action by the head of OSS, home of the greatest spies and where the now-defunct Spy Kids division was created. With Armageddon quickly approaching, Rebecca and Cecil are thrust into action when they learn their boring stepmom was once a top agent and now the world’s most competitive ten year olds are forced to put their bickering aside and rely on their wits. With a little help from a couple of very familiar Spy Kids, Carmen (Alexa Vega) and Juni Cortez (Daryl Sabara), and some mind-blowing gadgets, they just may be able to save the world and possibly bring their family together while they’re at it.

Orange have been in touch with us to make sure that we let you know about a great Halloween 4d cinema experience. They’re going to put on a movie (we don’t know what movie yet but apparently it’s a good one!) and add sensory twists by providing the audience with state-of-the-art wireless headphones, as well as special effects during the screening including fog and wind. When combined with the eerie location, movie lovers will be treated to an immersive viewing experience like no other.

The screening will take place on 30th October in an inspired location in London. The film and location will be gradually revealed through a series of chilling clues left on the Orange Film Club. Fans are invited to solve the mystery and apply for free tickets to this spine tingling event.

Empire magazine’s horror expert, Kim Newman, will introduce the film and audiences will also be shown an exclusive preview clip of Case 39, starring Renée Zellweger due for release in March 2010.

Tickets are free but will only be available through the Orange Film Club. Follow the link for more details.