With the list of the eighteen candidates in the Best Animated Feature category surfacing two weeks ago, the race (pun unintended) is on, and Pixar are the first out the gate with their campaign for Cars 2.
UpcomingPixar have got the first two posters for the film’s Oscar campaign, with Pixar setting their sights on the Best Animated Feature category for the John Lasseter-directed film, as well as Best Original Song and Best Original Score, for Michael Giacchino’s work scoring the film.
The summer film did expectedly well at the box office, taking just over $550m. at the box office from its $200m. budget, which is impressive work. The response from the critics was more mixed, so which side of the line the Academy will fall is anyone’s guess.
I think given some of the other candidates from this year – including Rango, The Adventures of Tintin, and Winnie the Pooh – Pixar might be about to break their four-year winning streak. But of course, only time will tell. The nominations will be announced on 24th January next year, followed by the awards ceremony on 26th February. So expect more For Your Consideration ad campaigns in the coming months, in the Best Animated Feature category as well as all the others. Without further ado, here are the new posters Pixar would like to present for your consideration. As usual with the second poster, click to enlarge.