New Salt Banners Are Simple, Intriguing

Four new Salt banners have turned up online. With only a week left until the film is released in the US, Columbia Pictures are presumably pushing the marketing, hoping to cash-in on opening weekend.

The brand new banners are simple, yet strangely effective, creating mystery as to who the title character is, what she stands for, and what she wants.

Salt, starring Angelina Jolie (Mr & Mrs Smith), Liev Schreiber (Taking Woodstock) and Chiwetel Ejiofor (2012), centres on Evelyn Salt, a CIA officer whose loyalty is questioned when she’s accused of being a Russian spy, after which, the only thing left for her to do is run. Every time she attempts to disprove the allegation, it only makes her look more suspicious.

Directed by Phillip Noyce (The Bone Collector), the film has already attracted some moderately good reviews in the trades. In the UK we’ll see this one on the 20th of August.

Check out the banners below.

IMP had these.

Reported by Jamie Neish